From brand awareness to sampling and selling, discover how you can achieve your marketing goals at our events and connect with our range of audiences in groundbreaking ways.
SPONSORSHIP
About Our Audiences:
Strong Digital Presence
Email Subscribers: 554,294
Online unique visitors per month: 4,377,382
Print readers per month: 1,394,689
Facebook: 571,446
Instagram: 420,477
Twitter: 503,053
Our Audience is Responsive:
Email Open Rate: 35%
Email Click Through Rate: 9.17%
Facebook Click Through Rate: 1.44%
Instagram Click Through Rate: 1.41%
Brand Affinity: When asked if our attendees opinion of a brand or product is positively impacted when partnering with Voice Events + Entertainment events, 78% said yes.
Net Promoter Score: 54
Who’s Attending:
Demographics
Age
21-34: 26.14%
35-44: 34.82%
45 and Up: 39.04%
Gender
Female: 62.92%
Male: 37.08%
Marital Status
Single: 46.46%
Married/domestic partnership: 53.16%
Widowed: 1.32%
Approximate Average
Household Income
25-49K: 11.46%
50-99K: 36.94%
100K+: 51.59%
Are There Children Under 18
Present in Your Household?
Yes: 22.54%
No: 77.46%
Personas:
Festival Felix
Felix is a 24-year-old festival enthusiast. He loves the energy of the crowd as the heavy bass of the electronic dance music vibrates throughout his body. He goes to festivals whenever he can and usually hits about three or four per year. Festivals are a social experience for him as well and he never goes without his friends. As a result, Felix is often the main source of information for many of his peers.
Weekender Wade
Wade spends most of his time Monday-Friday at the office where he works as the VP of a local real estate company. While he loves his $100k+ paying job, he lives for the weekends when he is off and can spend time with his wife and two children. Although they live in the burbs, Wade and his wife like to venture out and spend their dates in the hustle and bustle of downtown with their friends. Since he is stuck inside all week, Wade likes to attend events outside, give back, and stay active. He is constantly listening to the radio, reading the newspaper, and checking his Facebook to find the best things to do.
Busy Betty
Betty lives for her weekends. As a married 38 year old with no children, she has plans every weekend with her friends and partner. Betty spends her weeks working as an advertising executive earning over $150K per year, and while she loves it, she is always ready for a weekend of fun when Friday rolls around. Weekends are when Betty wants to get outside and socialize, and experience new things. She loves attending festivals that are close to her downtown high-rise apartment, and allow her to have a lot of experiences in a short amount of time. You can find Betty where the people are!
Social Sophia
Social Sophia
Sophia has become a full socialite since she moved to the city 5 years ago. Sophia is a single 27 year old and works full-time as a Social Media Manager, but spends her evenings and weekends in the city eating out and attending all the local events & gatherings. She has a glamorous Instagram account where she shares her journeys through posts and stories on a daily basis to her 4K followers. Sofia makes approx. $65,000 a year and spends most of her income on experiences, events, and restaurant hopping. She is always in search of the perfect aesthetics for a photo opp with her friends!